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Nova Design and Tatung win 2008 iF Golden award with Tatung Wireless VOIP Phone. Nova is pleased to announce that 2 of its products have won 2
iF awards and one of the product will also be receiving iF Golden Award. Together with Tatung, they are the only golden award laureate in the greater china region. The awarded products include Tatung Rice Cooker and Tatung Wireless VOIP Phone. Held annually, iF product design award is one of the most highly regarded design-related honors in Europe. This year, record high entries of 2771 submissions in all and 821 awards were given, a 3.3% lower ratio of winners than in 2007. Among winners, a selected group of 50 products were given golden award in 2008. Once again, proven stricter criteria honored an array of global brand names for their golden awards, such as Apple, Nokia, BMW, Cannon, and Panasonic. "This year, authentic products were clearly favored in iF product design award. No fusion, no retro, no 'pretending': Only those who recognize product simplicity and ease of operation can be successful in the long term and help shape the 'new modernity'!" says Fritz Frenkler, chairperson of the jury. An unprecedented number of entries entered the 2008 iF product design award, with only 50 golden accepted, the award laureates were among top global brands, such as Apple, Nokia, BMW, Cannon, and Panasonic. Nova Design, together with Tatung, the number one brand in consumer electronics, was honored to celebrate its success on the award ceremony on Tuesday March 4, on the opening day of CeBIT 2008 exhibition in Hanover Germany. "Adjudicating the annual iF product design competition is always hard work," said Wen-long Chen, now President of Nova design, member of the 2005 jury panel. A jury of international experts imposed the highest criteria to a detailed evaluation. To qualify for iF gold award, all jury members must be in unanimous support. Below is more details about the iF product design award 2008 winning products from Nova design and Tatung: Tatung Wireless VOIP Phone: In the digital age, our phone is our gateway to the world. Tatung VOIP Phone uncovers the ultimate desire to connect. With an iconic design language, it is designed with clean interface and a stubby faux antenna to enhance the visual metaphor of "connection." With bluetooth, wireless, and touch pad design, communication through internet is becoming easier than ever. The touch pad design offers easy operation for all ages. Minimal number of components means easy assembly and manufacturing economies. For a more individual style, its changeable upper cover case can have various colors and patterns. Its compact, simple, and friendly. While design of Tatung’s VOIP Phone is reduced to the bare essentials, its optical profile is created with rounded edges and faux antenna in retro style. With the sleek appearance and clean outline, Tatung VOIP Phone enters the market with charm. Tatung Rice Cooker: The Tatung Rice Cooker TAC-10B is a trusted product from a company that has been established for almost a century. The cooker included a two-part set: a rice pot and a shallow, pan-shaped steamer that could be set atop the pot to cook other dishes. Heating the cooker is a plate, containing a single element formed by 3.6cm-diameter wires, which indirectly heats the contents. Using refined mechanics and natural mica sheets, the rice cooker is sustainable, durable, and, most of all, versatile. It is an able kitchen hand to most Chinese families which can be used as a rice cooker, steamer, stew pots, and even deep fryer. To further reduce production cost and avoid high temperature exposure, the side handles are made in one piece and are protected by DuPont Heat Resistant Coating. With its near 80 percent market share, it is loved by most Chinese families for three generations. For healthy cooking, the rice cooker stews in 65°C that won't lose nutrition but retains flavor. For many Chinese households, Tatung Rice Cooker is a versatile, multi-tasking, cooking appliance in the kitchen.

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